The brief was to create a set of campaign that was in sync with the brand identity of Sleepyhead. Additionally, the brand was looking to change the way mattresses are advertised. While most were talking about health benefits of mattress, we decided to talk more about getting up better and making the bedroom your comfort zone.
We decided to go with the colour palette of Sleepyhead identity which is white, orange and dark grey. We chose yogic interiors with a mix of retro in the styling and interiors with large French window which gave the mood of an early morning glory. The colours were smartly used by dominating with white, while the costume design and the props balanced the whole mood giving a fresh vibe to the campaign.
Sleepyhead is now known for it’s lively, vibrant imagery and Sleepyhead became the 2nd best selling mattress on Amazon and Flipkart in just 2 years.
Customers started recognising the brand with the orange and white colour theme.
Sleepyhead as a brand has stood out of the cluttered visual style which dominated the mattress and sleep industry with it’s active lifestyle imagery